AEO agents overview

Use AEO agents to fix technical issues and identify opportunities for new content.

AEO agents are the recommend and act side of Webflow AEO. Technical agents scan your site and surface prioritized fixes for existing pages, CMS content, and assets. Content optimization agents use AEO analytics data to identify opportunities for new content, then help you generate a content brief and a draft CMS item.

You can review agent recommendations and generated content before publishing. AEO agents don't automatically publish changes to your site.

Before you get started

AEO agents require a Team or Enterprise Platform plan with the Workspace AI toggle enabled. Learn more about enabling or disabling Webflow AI.

The ability to use content optimization agents is available only with an Enterprise plan. Content optimization agents also require the Analyze add-on. To receive content recommendations, you must also:

Track prompts for topics relevant to your organization
Add competitors and their domains to your Organization info

How AEO agents work

AEO agents surface recommendations in Insights > Recommendations, grouped into two tiers:

Quick wins — higher priority recommendations to act on first
More opportunities — a deeper set of recommendations spanning your site

The type of recommendation determines what happens when you act on it:

Technical recommendations identify issues with existing pages, CMS items, or assets and suggest changes you can review and apply
Content recommendations identify topics where competitor domains are being cited in responses to your tracked prompts and your domains aren't. From a content recommendation, you can generate a brief and create a new draft CMS item.

Each technical recommendation shows the page or asset it applies to, the suggested change, and its category, such as Discoverability or Accessibility. Broken link recommendations are an exception — they show where the issue is but don't include a suggested fix.

When you accept a technical recommendation, Webflow writes the change to the relevant page setting, CMS item, or asset. The change goes live when you next publish your site.

When you act on a content recommendation, Webflow generates a new CMS item in draft status. You can open the item in the CMS, review and edit the generated content, and publish it when it's ready.

Roles and permissions

All default site roles can view content recommendations in Insights > Recommendations. The actions available depend on your site role:

Site managers, Designers, Content editors, and Marketers can act on recommendations, including generating and reviewing content briefs, generating CMS items, and opening generated items in the CMS
Reviewers can view recommendations but can’t act on them
Site managers and Designers can enable or disable individual agents in Insights > Settings > AEO and SEO
Content editors, Marketers, and Reviewers can’t enable or disable agents

Refresh recommendations

To generate current recommendations, open your site in Webflow, then:

Go to Insights > Recommendations
Click Refresh recommendations

Technical agents scan your site for eligible issues. Content optimization agents analyze your tracked prompts and competitor citation data for relevant content opportunities.

When the refresh completes, the dashboard updates with your current recommendations. You can find when your recommendations were last updated at the top of the Recommendations dashboard.

Recommendations also refresh automatically on a recurring schedule.

Technical agents

Each technical agent checks your site for a specific type of issue. You can enable or disable technical agents individually in Insights > Settings > AEO and SEO.

Metadata

Agent	What it checks
Missing meta title	Pages with no SEO title set
Meta title is too long	Pages where the SEO title exceeds the recommended length
Meta title may be outdated	Pages where the SEO title may no longer reflect the page content
Meta description missing	Pages with no meta description set
Meta description is too long	Pages where the meta description exceeds the recommended length
Meta description may be outdated	Pages where the meta description may no longer reflect the page content

Schema

Agent	What it checks
Missing schema markup	Pages with no JSON-LD schema markup
Schema markup may be outdated	Pages where existing schema markup may no longer be accurate

Assets

Agent	What it checks
Missing alt text	Images and assets with no alt text

Pages

Agent	What it checks
Broken links	Pages containing links that return an error. Broken link recommendations show where the issue is but don't include a suggested fix.

Review and apply technical recommendations

Click a technical recommendation in the dashboard to open the full list of affected pages or assets and review its suggested changes.

You can accept or dismiss recommendations one at a time or use multi-select to act on a subset.

For missing content (such as meta descriptions or alt text)

Each row shows the page or asset name and the AI-generated suggestion. You can:

Click Accept to apply the suggestion as written
Click Dismiss to skip the item
Click Accept all to apply every suggestion in the group

For existing content (such as meta descriptions that are too long)

Each row shows the Before and After values so you can compare the current content with the suggested update before applying it.

For schema markup

Schema recommendations include an additional Review option. Click Review to open a modal in the Recommendations dashboard and inspect the generated JSON-LD before accepting it.

Content optimization agents

Content optimization agents help you create content that answer engines are more likely to surface and cite.

They use your Prompt insights data to identify tracked prompts where competitors are being cited and your organization isn't. They also use your Organization info, writing context, existing site content, and site structure to keep generated recommendations and content relevant to your brand.

Content optimization agents guide you through three steps:

Content recommendation — identifies a topic that could address a citation gap
Brief generation — creates a structured brief for the recommended topic
CMS item generation — creates the content as a new CMS item in draft status

Set up content recommendations

Before Webflow can identify content opportunities, set up the information the agents use to evaluate citation gaps.

Add your Organization info

To add information about your organization and competitors:

Go to Insights > Settings > Organization info
Add your organization name and any aliases under Basic
Add each relevant competitor and its domains under Competitors
Click Save

Learn more about setting up Organization info for AEO.

Track relevant prompts

To set up the prompts you want Webflow to evaluate:

Go to Insights > Analyze > Prompts
Create topics and prompts for the questions you want your organization to be cited for

Learn more about Prompt insights.

Good to know

Content recommendations only appear when Webflow finds a relevant citation gap in your tracked prompt data. You may not see content recommendations if:

You haven't added tracked prompts
You haven't added competitors and their domains
None of your configured competitors is being cited for your tracked prompts
Your organization is already being cited and no relevant content gap is found

Generate a content brief and CMS item

To create content from a recommendation:

Go to Insights > Recommendations
Find the content recommendation you want to act on
Click Generate brief
Review the topic in the Generate content brief modal
Choose the CMS Collection where you want Webflow to create the content
Click Generate

The topic is set by the recommendation and can't be changed in the modal. You can click Close to leave without generating the brief, or Dismiss recommendation if you don't want to act on the recommendation.

Generating the brief may take some time. You can leave the Recommendations dashboard and return later while Webflow generates it.

When the brief is ready:

Click Review brief
Review the generated content brief
Click Generate CMS item to create the content in the selected CMS Collection

You can also click Discard if you don't want to continue with the generated brief.

Generating the CMS item may take some time. When it's ready, click Open in CMS to review and edit the new item.

The CMS item is created in draft status and won't go live until you publish it. Review all generated content for accuracy, relevance, and brand fit before publishing.

Brand context and recommendations

AEO agents use your Workspace's brand context to generate accurate, on-brand suggestions.

Organization context — including your business name, domain, competitors, key people, and locations — provides factual information for schema generation and content recommendations. Writing context — including your brand voice, positioning, and terminology — shapes how generated copy sounds.

Content optimization agents also read your existing site structure and content to inform the briefs and CMS items they generate.

Setting up your brand context first gives you better recommendations from the start. Learn more about setting up Organization info for AEO.

AEO agents and AEO analytics

Use AEO analytics to measure how AI tools represent your organization and identify citation gaps. Use AEO agents to act on those insights, then continue measuring how your visibility changes over time.