Set the SEO title and meta description for each page on your website.
Search Engine Optimization (SEO) is the process of improving your site’s visibility in search engines to increase the quantity and quality of traffic to your site. You can modify the title and description that appear in search engine results when someone searches for your site or for a keyword relevant to content on one of your site’s pages. You can also disable search engine indexing of specific static pages on your site.
How to set SEO settings
Good to know
SEO titles and meta descriptions work best when they’re specific and relevant to the page’s content. For example, your home page’s SEO settings should differ from your pricing page’s SEO settings. You can’t set SEO settings globally, and SEO settings apply only to the page on which you’ve set them — so it’s best practice to set SEO settings for each of your pages.
You can view and manage the SEO settings for a page by going to Pages panel > Page settings > SEO settings. There, you’ll find two SEO settings:
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Title — the text that typically displays as the page’s title in search results. It’s best practice to keep the title under 60 characters.
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Meta description — the text that typically appears below the page’s title in search results. Meta descriptions can prompt people to click through to visit your site, especially if the description is relevant to your page’s content. There’s no character limit for meta descriptions, but search engines truncate long descriptions.
On sites with Localization enabled, you can localize page-level SEO settings.
Note
Meta descriptions aren’t always used in search results. Google should never decide to display an outdated version of your SEO content, but it will sometimes display snippets of body text from your page if that text better matches what Google believes is the search query intent.
Important
Resist the urge to cram these fields with keywords to rig search results. Google ignores (and, in some cases, penalizes) deceptive practices.
After updating your SEO settings, remember to publish your site to push your changes live. If you find outdated SEO settings in search results after publishing your site, check out the FAQ and troubleshooting section below. Note that changes to your site’s title tag and meta description can take days, weeks, or even months to index and start to show up in search engine results pages (SERPs).
How to set dynamic SEO settings
On Collection pages, you can define a pattern that all pages in a Collection will automatically use for their SEO titles and meta descriptions. For example, if you have a Collection of blog posts, you can use dynamic data in your SEO settings to use each blog post’s title Collection field as the SEO title for each blog post.
Just like static pages, you can edit this information by going to Pages panel > Page settings > SEO settings. To populate your SEO settings with dynamic data from a Collection field, click Add field.
After updating your SEO settings, remember to publish your site to push your changes live. If you find outdated SEO settings in search results after publishing your site, check out the FAQ and troubleshooting section below. Note that changes to your site’s title tag and meta description can take days, weeks, or even months to index and start to show up in search engine results pages (SERPs).
How to set sitemap indexing
You can disable indexing of a static site page with the Sitemap indexing toggle, so that page will no longer be included in your site’s sitemap or indexed by search engines. You can only disable indexing with the Sitemap indexing toggle if you’ve enabled your site’s auto-generated sitemap.
FAQ and troubleshooting
Why doesn’t Webflow support site-wide SEO title tags and meta descriptions?
Unique titles and descriptions for each page of your site lead to a better user experience and significantly improve SEO.
Why doesn’t Webflow support SEO meta keywords?
Most major search engines, including Google, don’t use meta keywords for rankings.
How can I localize my SEO settings?
You can visit our documentation on localizing page-level SEO settings or learn more about how Webflow handles localized SEO at the site level.
Help! I updated my SEO settings but search engines show an incorrect title or description.
Make sure you’ve published your site after updating your SEO settings. After publishing your site, changes made to your site’s SEO title and meta description can take days, weeks, or even months to index and start to appear in search engine results pages (SERPs). You may need to wait a bit longer for search engines to re-index your content and update their search results to reflect your changes. You can request for Google to recrawl your site, although this is no guarantee the process will occur faster.
It’s also important to note that even after search engines index your updated SEO content, the meta descriptions you set don’t always appear in search results. Google should never decide to display an outdated version of your SEO content, but it will sometimes display snippets of body text from your page if that text better matches what Google believes is the search query intent. Learn more about why Google may show a different meta description for your site.