Audit and improve SEO & AEO with Webflow AI

Use Webflow AI to uncover SEO and AEO opportunities across your site — and fix them automatically.

As AI continues to evolve how people find and understand content online, it’s important to optimize your site for both humans and machines. Webflow’s Audit panel helps you review your site for missing elements that improve SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) — including image alt text, page titles, meta descriptions, and schema markup — along with accessibility issues. Then, you can use Webflow AI to generate contextually relevant content for those elements.

What is SEO and AEO?

Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) are about helping search and AI systems understand your site’s content so they can present it clearly and accurately to people looking for information.

In practice, this involves structuring your pages effectively, using descriptive titles and meta descriptions, adding meaningful alt text to images, and including schema markup to define the purpose of your content. These signals help search engines and AI-powered tools interpret what each page is about and surface it in relevant search results or AI-generated answers.

Audit your site for issues that may affect SEO and AEO

The Audit panel helps you identify issues that may affect your site’s SEO and AEO, along with accessibility. You can run audits sitewide or on individual pages to find missing content such as image alt text, meta titles, meta descriptions, and schema markup.

To audit your site:

1. Open your site in Webflow

2. Open the Audit panel from the left toolbar

3. Use the dropdown at the top of the panel to choose to audit the Current page or Sitewide

When you run an audit, Webflow provides a list of recommendations related to SEO, AEO, and accessibility. For SEO and AEO specifically, the audit checks for missing:

• Image alt text — a short description of an image that helps screen readers, search engines, and AI-powered tools understand an image’s content

• Meta titles — the title of a page that appears in search results and browser tabs, helping search engines and users understand what a page is about

• Meta descriptions — brief summaries of a page’s content that can appear below a page’s title in search results

• Schema markup — structured data that helps search engines and AI systems interpret a page’s content and display rich snippets like reviews, products, or upcoming events

If the audit doesn’t find any missing content, the audit panel displays a “No issues found” message.

Generate SEO and AEO content with Webflow AI

If Webflow identifies missing content, you can manually add it yourself or use Webflow AI to quickly generate the missing content.

Generate alt text for images

When the audit panel flags images without alt text, click the “Settings” icon next to an image to open its settings modal. From there, you can:

• Add your own alt text

• Mark the image as decorative (e.g., purely visual elements such as background patterns or dividers)

• Click the “Generate with AI” icon to create alt text automatically

You can also generate alt text for all affected images in bulk by clicking Generate alt text at the top of the panel.

Generate meta titles, meta descriptions, and schema markup

If the audit panel finds missing metadata or schema markup, click the “Open page settings” icon for the page you want to update. From there, you can manually add the missing information or use Webflow AI to generate it automatically.

Generate meta title and description with Webflow AI

1. Scroll to the SEO section in Page settings

2. Click Generate next to Title Tag

3. Click Generate next to Meta Description

4. Review and edit the generated content if needed

5. Click Save

Generate schema markup with Webflow AI

1. Scroll to the schema markup section in Page settings

2. Click Generate schema markup

3. Click Save

Whether you’ve generated schema with Webflow AI or added your own, we recommend checking it with a free structured data testing tool, such as Schema Markup Validator, which checks your schema for errors. Learn more about adding schema markup in Webflow.

FAQs and troubleshooting

Why can’t I generate SEO or AEO content with Webflow AI?

You might not be able to generate AI content for a few reasons:

• Webflow AI is toggled off in Workspace Settings › General › Workspace

• Your page doesn’t have enough content — add page content before generating AI suggestions

• You don’t have the required role — only users above Reviewer can add or generate AI content

• Your site doesn’t have a paid Site plan or isn’t part of a paid Workspace — upgrade either plan to generate AI content

• The field already contains content — clear the field before generating new AI suggestions

Can I use Webflow AI to generate localized SEO or AEO content?

Currently, Webflow AI can only generate content for your site’s primary locale. You can manually add localized meta titles, meta descriptions, schema markup, and image alt text for secondary locales.

I updated my SEO content, but I’m not seeing it in search results. Why?

It can take time for changes to metadata to be crawled and reindexed — and in some cases, updates may not appear at all. Search engines choose what to show in search results. For example, if a search algorithm determines that content from your page is more relevant to a user’s query than your meta description, it’ll use that instead.