Prompt insights

Use Prompt insights to track how your brand shows up in AI-generated answers.

Prompt insights tells you how often your organization is mentioned and how often your domains are cited in AI-generated answers to questions your customers might ask.

You define the questions you want to track, group them by topic, and Webflow runs them through ChatGPT each day. The results show you which questions you're showing up for, which sources are cited alongside your domains, and how your visibility changes over time.

Use it alongside LLM bot insights to compare the prompts you're tracking with the pages LLM bots are crawling.

How Prompt insights works

Once you've added prompts, Webflow runs each one through ChatGPT once per day. For each response, Webflow checks whether your organization name (or any aliases you've added) was mentioned, and whether any of your domains were cited. The results power your visibility and citation scores. Support for additional large language models (LLMs) is coming soon.

When you add a new prompt, Webflow runs it through immediately, so you'll usually see initial data within a few minutes. After that first run, results refresh once per day along with the rest of your tracked prompts. You don't need to publish your site for prompts to start running.

Prompt insights runs the same prompts consistently so you can track trends over time. Webflow runs them from a logged-out, neutral context to reflect the broadest possible user experience — not any one person's personalized chat history. Some variation between runs is expected: LLM responses aren't deterministic, so the same prompt can produce slightly different answers each time it runs.

If you want to track how your organization surfaces for a specific audience, build that context into the prompt itself — for example, a location ("…in the UK") or persona ("for a marketing manager at a small ecommerce business").

Set up your Organization info

Before you create prompts, set up your Organization info. Prompt insights uses it to detect mentions of your organization in AI-generated answers, and AEO agents use it to generate accurate schema markup and on-brand content recommendations for your pages.

You can find Organization info at Insights > Settings > Organization info. It includes your organization's name, aliases, competitors, locations, contact info, and key people.

Learn more about setting up Organization info for AEO.

Create topics and prompts

Prompts are the questions you want to track. Topics group related prompts together so you can see how your organization performs across themes.

To create your first topic and prompts, open your site in Webflow, then:

1. Click Insights in the top bar
2. Go to Prompts under Analyze
3. Click + Prompts in the top right
4. Type in a Topic name — for example, “Customer support” or “Pricing comparisons”
5. Type in your first Prompt — the full question you want to track
6. To add more prompts under the same topic, click + Add another prompt
7. Click Create

To add more prompts to an existing topic later, click the … menu next to the topic on the Prompts page and choose Add prompts.

Build a good prompt list

Your prompts should reflect the questions your potential customers are actually asking AI tools. A keyword tells you what someone searches for; a prompt captures the full question or request they'd ask an AI tool. Your SEO keyword list is often a good starting point — take a keyword like "website builder" and reshape it into a natural-language prompt like "What's the best website builder for a freelance designer?"

A good prompt is:

• Specific to a need or scenario, not just a keyword (for example, “What's the best CMS for a freelance web designer?” rather than “best CMS”)
• Aligned with your ideal customer — include context like role, industry, or stage where relevant
• Phrased naturally, the way someone would actually type or ask the question

One simple decision-stage prompt recipe is:

"What's the best [thing you offer] for [your target customer]?"

For example:

• “What's the best email marketing tool for small ecommerce stores?”
• “How can a marketing team automate customer onboarding without writing code?”
• “What's a good no-code platform for building a portfolio site?”

A few principles to keep in mind:

• Cover your funnel — include awareness-stage prompts (“What is...”), comparison prompts (“X vs Y”), and decision-stage prompts (“Best tool for...”)
• Keep your list focused — a smaller list of high-quality prompts is more useful than a long list of low-relevance ones

Access Prompt insights

Prompt insights data appears in two places, both accessed by clicking Insights in the top bar of your site:

• The AI discovery tab — available on both the Site overview and Pages views — for a high-level summary across all your topics
• The dedicated Prompts page under Analyze — for per-topic and per-prompt detail

Read your Prompt insights data

AI discovery tab

The AI discovery tab gives you a high-level view of how your organization is performing in AI answers. It shows three cards relevant to Prompt insights:

• Visibility score — your overall visibility across all topics, displayed as a percentage with a trend chart. Filter by topic using the dropdown in the top right of the card
• Top topics — your topics ranked by visibility score, with citation rate alongside. Click Show all to see every topic
• Citations — which domains are being cited in response to your prompts, split between Owned (your domains) and Non-owned (other domains). Each domain shows its Citation share — the percentage of all citations that came from that domain. Click a domain to open the Citations by page modal, which lists the specific pages on that domain that have been cited along with each page's share. Filter the Citations card by topic in the top right

Prompts page

The Prompts page lists every topic you're tracking, with visibility score and citation rate for each. Click the arrow next to a topic to expand it and see per-prompt scores.

Each row shows:

• The topic or prompt
• Visibility score with trend over the selected time range
• Citation rate with trend over the selected time range
• Date updated — when the data was last edited
• A … menu for actions (add prompts to a topic, or delete)

A score of -- means there's not yet enough data for that metric.

What the scores mean

Visibility score is the percentage of responses to your tracked prompts that mention your organization name or one of its aliases. A higher score means your organization is mentioned more often across your tracked prompts.

Citation rate is the percentage of responses that included any citations where one of your domains was cited.

A single response can cite multiple sources — sometimes one of your domains, sometimes others, sometimes both. Citation share is a related but distinct metric — it's the percentage of all citations across your tracked prompts that came from one of your domains. You can see it per domain in the Citations card on the Site overview AI discovery tab. Citation rate tells you how often you're cited per response; citation share tells you your share of voice across all citations.

Manage your prompts and topics

To add prompts to an existing topic, click the … menu on the topic row and choose Add prompts.

To delete a topic or a prompt, click the … menu on the row and choose Delete. Deleting a topic also deletes all its prompts.

View data over time

The time range dropdown at the top right of both the Prompts page and the AI discovery tab lets you scope data to a specific window — preset ranges like Today, Last 7 days (the default), or This quarter, or any custom range using the calendar. Changing the time range updates all scores and trend indicators on the page.

AI credits

Prompt insights doesn't consume Webflow AI credits.

Learn more about Webflow AI credits.

Learn more

• Webflow AEO overview
• AEO analytics overview
• LLM bot insights
• Audit and improve SEO & AEO with Webflow AI
• Webflow AI credits