Turn a brief into an on-brand campaign page you can edit and publish in Webflow.
Campaigns helps you turn a brief into a landing page and matching ads that share the same branding and messaging, so the audience you’re targeting sees one consistent message from ad click to form fill. Instead of waiting in a design or dev backlog, you can go from idea to live campaign in hours.
Campaigns extracts your full brand system, including colors and typography, then uses AI to generate an editable landing page from your brief. You can refine the copy, images, and layout in Webflow, then publish when you’re ready.
From there, you can personalize the page for specific audiences, accounts, or keywords, and turn on tracking to see how your campaign performs.
A page for every campaign
Campaigns supports the kinds of landing pages performance and demand generation teams build most, and you can pair any of them with matching ads:
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Lead generation — pages that capture demand and connect leads to pipeline
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Events and webinars — registration pages you can launch quickly and track
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Awareness — destinations for launches, announcements, and paid media
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Account-based marketing (ABM) — pages tailored to target accounts, segments, or industries, with personalized messaging
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Keyword and comparison pages — targeted pages that match search intent and show how your solution stacks up against alternatives
Why teams use Campaigns
Campaigns is built for performance marketing, where you have a goal, a deadline, and limited time to get a page live:
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Launch in hours — generate a page in minutes and launch the same day, without waiting on a designer or developer
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Matching ads and pages — keep your ad and landing page messaging and branding consistent, so your audience sees a message that feels relevant to them
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Always on brand — every page and ad is built from your extracted brand system and Webflow’s design building blocks, so everything looks like your brand
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Editing without code — refine copy, images, and layout in a marketer-friendly editor, or ask the AI Assistant, until the page fits your campaign
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Personalize at scale — create audience-, account-, or keyword-specific variations from a single base page, so your target persona or accounts see copy written for them
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Built-in tracking — turn on tracking for a campaign hub to see which pages drive form submits and, with a CRM connected, pipeline
Use Campaigns with any website
Campaign pages are standalone, so you can use Campaigns whether or not your main site runs on Webflow. You link to a campaign page from wherever your traffic comes from, such as a paid ad, an email, or a social post, so you can launch a campaign without touching your main site’s structure or navigation.
You can connect a custom domain to your campaign hub, matching your main site or any other domain you own. Each hub supports one domain. The steps are the same as connecting a custom domain to a Webflow site.
How Campaigns works
Campaigns takes you from a brand URL to a published page, matching ads, and campaign reporting:
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Brand extraction — Campaigns uses AI to extract your brand system, including colors, typography, and voice, from a URL you provide. Every page and ad you generate draws from it. Extraction can take a few minutes.
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The brief — captures who you’re targeting, what you’re offering, and what success looks like. Campaigns drafts it from your reference URL and a short description, and you can refine it from there.
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Page generation — once you approve the brief, Campaigns generates an editable webpage from your brief and brand. Generation takes a few minutes, depending on page length.
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Editing — refine copy, images, colors, and layout in the editor, or ask the AI Assistant to edit sections or generate new ones. See Edit a campaign page.
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Personalization — create page variations for different audiences from your base page. Variations adjust key copy while keeping the same overall design. Campaigns suggests audiences from your brief, and you can add your own. See Create campaign page variations.
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Publishing — when you’re ready, publish to staging to share previews, or to production to start driving traffic. Variations publish separately from the base page.
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Ads — create ad images in the sizes you need, then launch a Performance Max campaign in Google Ads from the Activate tab. See Create ads in Campaigns and Launch Google Ads from Campaigns.
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Measure and iterate — tracking is off by default. Turn on tracking for a campaign hub to get on-page analytics and see how your campaign is performing. Agent Recommendations will suggest what to do next.
Form integration
Campaigns works with HubSpot and Marketo forms, so you can capture leads directly from your campaign pages. The recommended option is to embed your form as a component, which styles it with your brand automatically and lets you reuse one form across your campaign pages. You can also add a form with an iframe if you’d rather control styling in the source app.
Form submissions count as conversions once you turn on tracking. Learn how to add forms to your campaign page
Managing your campaigns
Once you’ve built your first campaign, your campaign hub is where you add new campaigns, adjust settings, connect integrations, and review results. See Manage campaigns and see top-level metrics.
Ready to get started?
Start with Create a new campaign hub, then explore these articles: