Manage Campaigns with the Webflow MCP server

Create campaigns, edit and personalize pages, and review results from your connected AI tool.

Use the Webflow MCP server to manage Campaigns from AI tools like Claude and ChatGPT. Describe what you want in plain language — create a campaign, edit and personalize pages for an audience, or check how it's performing — and your AI tool handles the steps for you.

What you can do with the Webflow MCP server in Campaigns

Create and manage campaigns

• Find the sites in your workspace that are set up as campaign hubs
• See all the campaigns in a hub and review the details of each one
• Create a campaign from a brief and check on its progress while it generates
• Update a campaign's name or brief
• Delete a campaign

Edit campaign pages

• Add or update elements on a campaign page, like text, images, and buttons
• Create and update components
• Change styles to adjust how your page looks

Personalize pages for your audiences

• Get suggestions for new page variations based on your campaign
• Create a page variation with a name, slug, and short summary
• Review the content of your page variations side by side
• Update content across up to 30 page variations at once
• Personalize text and images on page elements, or personalize the properties of a component
• Rename or remove a personalized field
• Delete a page variation

Review campaign performance

• Check daily sessions, users, and pageviews over time
• See how many form submissions a campaign has received
• Find the accounts engaging with your campaign
• Get a summary of open and closed-won opportunities from your CRM

For the full list of actions and their details, go to the Webflow developer documentation.

Create a campaign with your AI tool

Your AI tool needs a confirmed brief before it can create a campaign. To create a campaign:

1. Ask your AI tool to list your campaign hubs
2. Choose the hub for your campaign
3. Describe your campaign, including your goal and audience
4. Review the brief your AI tool writes, and ask for changes until it looks right
5. Confirm the brief so your AI tool can start creating the campaign
6. Ask your AI tool to check the status until the campaign is ready

Example prompts

Try these prompts to get started. Replace the details with your own.

• "Show me all the campaigns in my campaign hub."
• "Create a campaign for our fall product launch aimed at marketing leaders."
• "Suggest page variations for my fall launch campaign."
• "Update the headline on my fall launch campaign page."
• "Personalize the homepage headline for the healthcare variation."
• "How many sessions did my fall launch campaign get over the last 30 days?"
• "Which accounts are engaging with this campaign?"

Current limitations

• Updating a campaign's brief doesn't regenerate or republish its pages
• You can only delete a campaign in certain states
• You can't delete a published page variation
• You can rename a personalized field, but you can't change its type
• You can't create or manage ads with the Webflow MCP server. Use Campaigns instead.
• You can't extract a brand with the Webflow MCP server. This only works in Campaigns.
• Some tasks, like publishing, still happen in Campaigns

FAQs

I don't see Campaigns actions in my tool list. What do I do?

Refresh your tool list in your AI tool.

Does the Webflow MCP server use AI credits?

The Webflow MCP server doesn't use credits on its own. If you use it to generate campaign pages or personalized content, those actions use the same AI credits as they would in Campaigns. Usage shows on your usage dashboard.

Learn more

Help Center articles:

• Webflow MCP server overview
• Connect your AI tool
• Get started with Campaigns

Developer documentation:

• Webflow MCP data tools