Install and use the Adobe Marketo Engage App

Learn how to implement the Adobe Marketo Engage App on your Webflow site.

You can use the Adobe Marketo Engage App to visually build and embed Marketo forms directly in your Webflow sites. This ensures reliable tracking, clean data capture, and seamless alignment across brand and marketing operations.

The Marketo Engage App is an enhanced version of the legacy Marketo forms integration. While the legacy integration will continue to be available, the new app offers greater flexibility and expanded functionality. We recommend installing the Marketo Engage App to ensure compatibility with other Webflow add-ons and to take advantage of enhanced AI capabilities.

To install and use the App, you must have a Designer site role and have permission to create a Marketo Engage Client ID and Client Secret.

How to install and use the Adobe Marketo Engage App

You’ll first need to install the App from the Webflow Marketplace and add it to your site. Learn how to install and add the App to your site.

Once you’ve installed the App, you can add an existing Marketo form to your site page:

1. Go to the site page on which you want to add a form

2. Launch the Adobe Marketo Engage App

3. Click + Marketo Form

4. Choose one of your existing Marketo Engage Forms to add to your site

5. Style your form as needed

   1. You can change the form View or Input states to style those on the canvas as well

   2. Note that you’ll configure error state text in Marketo, not Webflow

6. Publish your site

To pull the most recent changes from your Marketo form’s settings, click Pull layout on the App modal window.

How to add a tracking script to your form

1. Go to the page with the form to which you want to add a tracking script

2. Launch the Adobe Marketo Engage App

3. Click the settings “cog” icon in the App modal window

4. Toggle “on” Track user activity on site

5. Publish your site

How to view form submissions

All form submissions from your Marketo Engage App forms are available in Marketo.

How to migrate from the legacy integration to the Marketo Engage App

1. Install and add the new Marketo Engage App to your site

2. Replace forms created for the legacy integration with forms created on Marketo

3. Apply styling to match your site design

4. Once you’ve confirmed that your new forms are working, remove forms created with the legacy integration

Frequently asked questions

Do form embeds impact site speed performance?

Form embeds can have a minor impact on page speed. The Marketo Engage App and the embed script method both load the Marketo script on the page, which can affect site performance, especially when multiple forms are used on a single page.

To reduce performance impact:

• Avoid loading many Marketo forms on the same page (for example, consider using dedicated landing pages for each form instead of hiding/showing multiple forms via modals)

• Follow general performance best practices like image optimization and minimizing unused code

Does Webflow store any metrics or submission data for embedded Marketo forms?

At this time, Webflow does not store submission data.  

Are legacy Marketo integration users required to migrate to the new app?

Not at this time. While we will continue supporting the existing legacy Marketo integration, we recommend migrating to the new App experience to benefit from enhanced functionality, improved reliability, and a more streamlined user experience.