Enable or disable Webflow AI

Updated

Turn Webflow AI on or off for your Workspace.

Webflow AI is the collective name for Webflow's AI-powered features. When it's enabled for your Workspace, members can use generative AI features across Webflow, including:

  • getting contextual help with the AI Assistant
  • building sites with the AI site builder
  • building AI code components
  • generating sections, backgrounds, spacing, and colors
  • generating contextually relevant copy
  • generating Collection items
  • running SEO, AEO, and accessibility audits
  • generating meta titles, meta descriptions, and schema markup
  • using AEO agents and Prompt insights in Webflow AEO
  • building full-stack web apps
  • generating data-driven variation suggestions with AI in Webflow Optimize
  • analyzing variation performance with AI-powered insights in Webflow Optimize

Only Workspace Admins and Owners can enable or disable Webflow AI.

Good to know

On Enterprise Workspaces, when you enable or disable Webflow AI, the change is automatically logged in the Workspace audit log — so you can see who made the change and when. Learn more about using the Workspace audit log API.

Turn Webflow AI on or off

To enable or disable Webflow AI for a Workspace:

  1. Open the Workspace you want to update
  2. Go to Workspace settings > General
  3. Toggle Enable Webflow AI on or off

Note

Disabling Webflow AI doesn't disable automatic translations for Webflow Localize, the core features of Webflow Optimize, or LLM bot insights and AI-referred visitor analytics in Webflow AEO.

Control Webflow AI access by role

On Enterprise Workspaces, you can also control Webflow AI access at the role level. Use custom roles to enable or disable the Use Webflow AI permission for specific team members — useful if you want to restrict AI access for certain users (such as contractors or junior team members) while keeping it enabled for others.

Learn how to create and manage custom roles.

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