Launch Google Ads from Campaigns

Launch Performance Max campaigns in Google Ads using your Webflow pages and ad creative.

The Google Ads integration in Campaigns supports Performance Max campaigns. Google Ads is one of the most widely used ad platforms, but gathering URLs and images for every ad is time-consuming. Campaigns pulls in the page URLs and ad images for each asset group, so you can skip the manual uploads and finish your setup in Google Ads.

Install and connect the Google Ads app

The first time you use the integration, install the Google Ads app and connect it to your campaign hub. You only need to do this once per campaign hub.

To install and connect the app:

1. Go to the Activate tab in your campaign
2. Click View app listing
3. Click Install
4. Click Connect Webflow site
5. Choose your campaign hub, then click Authorize
6. Open the campaign hub in Webflow
7. Click Connect Google account
8. Sign in to Google and authorize access

Create a Performance Max campaign

Performance Max campaigns let Google show your ads across its channels and surfaces in whatever sizes and formats fit best. If you want to run a single ad, one set of assets is enough. To test multiple variations, add a set of images and a URL for each one. Campaigns handles that assembly for you.

Step 1: Publish your campaign pages

To continue to Google Ads, your page template and any page variation you want to create a Performance Max campaign for need to be published in Webflow.

To publish your campaign pages:

1. Click Publish to publish the page template
2. Publish each page variation you want to launch from the variations table

Step 2: Prep your campaign for Google Ads

To generate your ad assets:

1. Go to the Activate tab
2. Click Start
3. Sign in to Google and authorize access
4. On the Confirm ad groups screen, click Generate assets next to a page
5. Click Upload ad creative
6. Upload your images
7. Click Generate first ad
8. In the Base image section, click Generate for each aspect ratio you want: 1.91:1, 16:9, 1:1, 4:5, 3:4, or 9:16
9. If you have page variations, click Create variations to repeat this for each page
10. Select the checkbox next to each page you want to launch
11. Click Continue in Google Ads

The page checkboxes and Continue in Google Ads stay unavailable until you generate assets for at least one page. Each page you select becomes an asset group in Google Ads.

Step 3: Name your campaign and set conversion tracking

In Google Ads, give your Performance Max campaign a name and set conversion tracking. This step works the same as it does when you create a campaign directly in Google Ads.

1. Give your campaign a name
2. Choose your conversion goals and set your conversion tracking settings
3. Click Continue

Step 4: Confirm your asset groups

Each variation becomes an asset group, and Campaigns fills in some of these pieces for you:

• Final URL — the unique page URL for each variation, generated so every ad points to the right page version
• Headlines, long headlines, and descriptions — generated by Google, not Webflow
• Ad images — the ad creative you built in Webflow, sent to the matching asset group in each size, such as square, horizontal, and vertical

If you need to add or swap images, you can pull from your Webflow asset library directly.

To add a different image to an asset group:

1. Open the asset group you want to update
2. Click Add another Vertical Image
3. Choose where to get your image:
   • Asset Library tab — choose any previously uploaded image
   • Creative tab — choose from your Webflow ad creative
   • Upload tab — upload an image directly
4. Click Add image to apply the new image

Campaigns detects which page you're working on and labels the creative that belongs to it, so it's easier to find the right assets.

Step 5: Finish setup in Google Ads

From here, you finish your campaign in Google Ads like you normally do. You can set:

• Location targeting — where your ads can appear
• European Union (EU) political ads — whether your ads include political content
• Target languages — the languages your audience speaks
• URL settings — options for how Google handles your page URLs
• Campaign budget — the amount you're willing to spend per day
• Duration — when your campaign starts and ends

Review your campaign details, fix any errors Google flags, then launch. For help with these settings, visit Google Ads Help.