Create and edit page view goals

Learn how to define a goal for Analyze and/or Optimize that tracks when a webpage is viewed.

A page view goal tracks when visitors load specific site pages — like a pricing page, a case study, or a feature comparison page. If a visitor views a targeted page during their session, it counts as a conversion for that goal. Each session is only eligible for one conversion, so if a visitor views the page more than once, only the first view counts. These goals help you track moments when reaching a specific page represents meaningful engagement for your business.

Manage page view goals from the Goals page

Analyze and Optimize share the goals you create on the Goals page (if you have both add-ons). These goals are available to add to any Optimize optimization and are included in Analyze results. If you want to use the same success metric across multiple optimizations, create that goal on the Goals page so you can reuse it.

Create a page view goal from the Goals page

How to create a page view goal from the Goals page:

1. Go to Insights tab > Goals
2. Click Create goal > Create page view goal
3. Enter a goal name
4. Click Next
5. Choose one or more pages
6. Click Save
7. Publish your site to activate the goal

Edit a page view goal from the Goals page

How to edit a page view goal from the Goals page:

1. Go to Insights tab > Goals
2. Click the Options icon to the right of the goal
3. Click Edit goal
4. Change your target pages as-needed
5. Click Save
6. Publish your site to activate the goal changes

Manage page view goals from the Optimizations dropdown

These goals are exclusive to Optimize and are tied to the optimization you create them in — i.e., you can't add these goals in another optimization.

Create a page view goal from the Optimizations dropdown

While editing an optimization:

1. Click the Optimizations dropdown in the context bar
2. Click Settings & goals > Add icon > Add page view goal
3. Enter a goal name
4. Click Next
5. Choose one or more pages
6. Click Save
7. Optional: Set this goal as the target goal to optimize for this goal
8. Publish your site to activate the goal

Edit a page view goal from the Optimizations dropdown

While editing an optimization:

1. Click the Optimizations dropdown in the context bar
2. Click Settings & goals
3. Hover over a goal and click the Options icon
4. Click Edit goal
5. Change your target pages as-needed
6. Click Save
7. Publish your site to activate the goal changes