Change an optimization's target goal

Updated

Learn how to set a different goal against which the optimization measures results.

Optimizations use the target goal to measure results against. If your optimization only has one goal, it's automatically set as the target goal. If your optimization has more than one goal (e.g., you've created a click goal or are tracking HubSpot or Marketo form submissions as goals), you can set which goal is used as the target goal for that optimization.

How to set the target goal

While editing the optimization:

  1. Click the Optimizations dropdown in the top bar
  2. Click Settings & goals
  3. Hover over a goal and click the Options icon
  4. Click Set as target

Note

For traditional test optimizations, set your goals before launching to maintain the data’s integrity.

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