Archive an optimization

Remove optimization clutter without losing historic results.

Archiving helps you clean up optimizations that are no longer active by separating them from the ones you’re actively developing or running. You can use the Status filter on the All optimizations page to show or hide archived optimizations and reduce clutter. Results for archived optimizations are still viewable — but you can’t edit or relaunch their variations. Archiving is like a soft delete only the results are kept for reference.

Overview

You can only archive optimizations that have been stopped. If you have a draft you no longer need, you can delete it instead.

When you archive an optimization:

• All variations are archived — their optimization wrappers are deleted and they're disabled from being edited or relaunched
• The optimization is hidden — it moves into an archived state, so it won’t appear in your default optimization lists

Archive an optimization

Open your site in Webflow, then:

1. Click the Insights tab All optimizations
2. Select an optimization that has been stopped
3. Click More actions Archive
4. Click Archive to confirm