Delete an optimization

Learn how to remove draft optimizations you no longer need.

If you created an optimization by accident or were testing out ideas that you no longer want to keep, you can delete it to reduce clutter in your Optimize dashboard. This helps keep your list of optimizations focused on what’s active or planned.

Requirements

You can only delete optimizations that have never been launched. That means no variations within the optimization have ever gone live. If the optimization has already launched — even briefly — you won’t be able to delete it.

How to delete a draft optimization

Open the site in Webflow, then:

1. Click the Insights tab > All optimizations
2. Select your optimization
3. Click More actions > Delete
4. Click Delete optimization to confirm