Turn an optimization off to remove its variations from your site.
You can stop an optimization to turn it off. All variations within the optimization will no longer be shown to site visitors.
Note
In traditional tests, all variations share the same status — you stop the optimization, not pause individual variations.
How to stop an optimization
Stopping an optimization places it in the off state. All of its live variations are paused.
Open the site in Webflow, then:
- Click the Insights tab > All optimizations
- Select your optimization
- Click Stop optimization at the top
- Click Stop optimization to confirm
How to relaunch the optimization
This will restart a stopped optimization, launching all of the optimization's variations at once.
Open the site in Webflow, then:
- Click the Insights tab > All optimizations
- Select the optimization that is off
- Click Launch > Continue to publishing > Publish