Set tracking goals in Analyze

Use tracking goals to better understand visitor behavior and measure your site’s performance.

Goals are the actions you want your site visitors to complete. For example, you may want visitors to click buttons such as Subscribe, Request a Demo, Contact Us, or Submit. With Designer or above permissions, you can create goals that track clicks on buttons and links, which can enable you to learn valuable insights into visitor behavior and evaluate your site performance.

How tracking goals work

Define one or more tracking goals in the Analyze settings, then publish your site. Goals begin collecting engagement data after the site is published (i.e., goal data is not retroactive).

When a visitor successfully engages with a goal (e.g., clicks Subscribe), Analyze records it as a conversion. Each visitor session counts as a single opportunity for a conversion. If a visitor interacts with the same goal multiple times in one session, only one conversion is recorded.

Performance is measured by the conversion rate (conversions ÷ sessions), which indicates how often visitors complete a goal. For example, 10 conversions over 50 sessions equals a 20% conversion rate — meaning 20% of visitors converted during the selected date range.

Targeting page elements on different or multiple pages

Your goal can target as many buttons/links as you'd like across any of the available site pages.

While creating or editing the goal, click the page name in the top bar to switch pages (not the Pages panel).

How to create a tracking goal

1. Go to the Insights tab
2. Click Goals > New goal
3. Enter a goal name
4. Click Next
5. To switch pages, click the page name in the top bar
6. Click one or more outlined elements to track them
7. For components, click Just this instance or All instances of CTA to track one or all instances
8. Click Done at the top
9. Publish your site to activate the goal

How to edit a tracking goal

1. Go to the Insights tab
2. Click Goals
3. Click the Options icon to the right of the goal
4. Click Edit goal
5. To switch pages, click the page name in the top bar
6. Adjust which elements are tracked
7. Click Done
8. Publish your site to activate the goal changes

How to delete a tracking goal

1. Go to the Insights tab
2. Click Goals
3. Click the Options icon to the right of the goal
4. Click Delete > Delete

FAQs

Can I track successful form submissions?

You can create a goal that targets a form’s Submit button. The goal tracks when a visitor clicks the button.

However, the goal does not track whether the form was submitted successfully. If a visitor clicks Submit, but the form fails (e.g., due to a bad internet connection), it still counts as a conversion.

Can I target individual CMS collection list elements?

No, you can’t target individual elements within a CMS collection list.

When you add an element to one collection item, it’s repeated across all items in that collection list. If you target one element in one collection item, the same element in every other collection item is also included in the goal.

You can’t choose specific instances to include or exclude.

If I change what a goal targets after it’s live, are the results impacted?

The historic results won’t be retroactively corrected.

• If you stop tracking one element, that element’s conversions remain in the historic results
• If you start tracking a new element, historic results won’t include conversion data for that element

Can I view results from Optimize goals in Analyze?

Account-level Optimize goals, such as integrated HubSpot and Marketo form submissions, are automatically available in Analyze. These goals cannot be edited or deleted from the Insights tab > Goals. 

Optimization-level goals, such as click goals, are not available in Analyze.