Use tracking goals to better understand visitor behavior and measure your site’s performance.
Goals are the actions you want your site visitors to complete, like clicking a Subscribe, Request a Demo, Contact Us, or Submit button. Site admins and Designers can create goals that track this behavior, giving you valuable insights into how visitors use your site.
How goals work in Analyze
You create and manage goals from the Insights tab > Goals.
Define one or more goals, then publish your site. Goals begin collecting engagement data after the site is published. You can review a goal’s results and actionable insights by clicking on a goal from the Goals page.
When a visitor successfully engages with a goal (e.g., clicks Subscribe), Analyze records it as a conversion. Each visitor session counts as a single opportunity for a conversion. If a visitor interacts with the same goal multiple times in one session, only one conversion is recorded.
Performance is measured by the conversion rate (conversions ÷ sessions), which indicates how often visitors complete a goal. For example, 10 conversions over 50 sessions equals a 20% conversion rate — meaning 20% of visitors converted during the selected date range.
How to create goals for Analyze
Go to Insights tab > Goals. From the Goals page, you can:
How to delete a goal
Streamline your reporting by removing goals you no longer need — this keeps analysis clear, relevant, and easier to act on. Learn how to delete a goal.
FAQs
If I change what a goal targets after it’s live, are the results impacted?
The historic results won’t be retroactively corrected.
- If you stop targeting an element or page, their conversions remain in the historic results
- If you start targeting a new element or page, historic results won’t include conversion data for those new targets
Can I view results from temporary goals created in Optimize?
If you have Optimize, you can create goals from the Goals page or at the optimization level.
Goals created within an optimization are “temporary” goals that are only applicable to that optimization — so their results won’t appear in Analyze.
Site goals and other reusable goals created for Optimize from the Goals page will show results in Analyze. Note that Integration goals, such as integrated HubSpot and Marketo form submissions, can't be edited or deleted from the Goals page.