Use tracking goals to better understand visitor behavior and measure your site’s performance.
Goals are the actions you want your site visitors to complete. For example, you may want visitors to click buttons such as Subscribe, Request a Demo, Contact Us, or Submit. With Designer or above permissions, you can create goals that track page views or clicks on buttons and links, which can enable you to learn valuable insights into visitor behavior and evaluate your site performance.
How goals work in Analyze
You create and manage goals from the Insights tab > Goals.
Define one or more goals, then publish your site. Goals begin collecting engagement data after the site is published. You can review a goal’s results and actionable insights by clicking on a goal from the Goals page.
When a visitor successfully engages with a goal (e.g., clicks Subscribe), Analyze records it as a conversion. Each visitor session counts as a single opportunity for a conversion. If a visitor interacts with the same goal multiple times in one session, only one conversion is recorded.
Performance is measured by the conversion rate (conversions ÷ sessions), which indicates how often visitors complete a goal. For example, 10 conversions over 50 sessions equals a 20% conversion rate — meaning 20% of visitors converted during the selected date range.
How to create goals for Analyze
Go to Insights tab > Goals. From the Goals page, you can:
FAQs
If I change what a goal targets after it’s live, are the results impacted?
The historic results won’t be retroactively corrected.
- If you stop targeting an element or page, their conversions remain in the historic results
- If you start targeting a new element or page, historic results won’t include conversion data for those new targets
Can I view results from Optimize-specific goals in Analyze?
Goals created from the Goals page and account-level Optimize goals, such as integrated HubSpot and Marketo form submissions, are automatically available in Analyze. Integration goals can’t be edited or deleted from the Goals page.
Optimization-level goals created from the optimizations dropdown are not available in Analyze.