Create and edit click goals

Learn how to define a goal for Analyze and/or Optimize that tracks the clickable page elements.

Click goals track when visitors click the elements you choose. You can use them to focus on the elements your optimization aims to drive engagement with (e.g., Subscribe or Contact us buttons). A conversion is counted once per session — if a visitor clicks multiple targeted elements in a session, only one conversion is counted for that click goal.

Target elements on different pages or multiple pages

Click goals can target as many elements as you'd like across any of the available site pages. While editing the goal, click the Pages dropdown in the context bar to switch pages — not the Pages panel — then select the target elements. The elements you select remain selected as you switch pages.

Manage click goals from the Goals page

Analyze and Optimize share the goals you create on the Goals page (if you have both add-ons). These goals are available to add to any Optimize optimization and are included in Analyze results. If you want to use the same success metric across multiple optimizations, create that goal on the Goals page so you can reuse it.

Create a click goal from the Goals page

How to create a click goal from the Goals page:

1. Go to Insights tab > Goals
2. Click Create goal > Create click goal
3. Enter a goal name
4. Click Next
5. To switch pages, click the Pages dropdown and choose another page
6. Click one or more outlined elements to target them
7. For components, click Just this instance or All instances of CTA to target one or all instances
8. Click Done in the banner to confirm your element selections
9. Publish your site to activate the goal

Edit a click goal from the Goals page

How to edit a click goal from the Goals page:

1. Go to Insights tab > Goals
2. Click the Options icon to the right of the goal
3. Click Edit goal
4. Change your target elements, switching pages as-needed
5. Click Done in the banner to confirm your element selections
6. Publish your site to activate the goal changes

Manage click goals from the Optimizations dropdown

These goals are exclusive to Optimize and are tied to the optimization you create them in — i.e., you can't add these goals in another optimization.

Create a click goal from the Optimizations dropdown

While editing an optimization:

1. Click the Optimizations dropdown in the context bar
2. Click Settings & goals > Add icon > Add click goal
3. Enter a goal name
4. Click Create
5. To switch pages, click the Pages dropdown and choose another page
6. Click one or more outlined elements to target them
7. For components, click Just this instance or All instances of CTA to target one or all instances
8. Click Done in the banner to confirm your element selections
9. Optional: Set this goal as the target goal to optimize for this goal
10. Publish your site to activate the goal

Edit a click goal from the Optimizations dropdown

While editing an optimization:

1. Click the Optimizations dropdown in the context bar
2. Click Settings & goals
3. Hover over a goal and click the Options icon
4. Click Update goal elements
5. Change your target elements, switching pages as-needed
6. Click Done in the banner to confirm your element selections
7. Publish your site to activate the goal changes

Special handling & FAQs

Targeting buttons and links in a variation

If you want to create a click goal that tracks a button or link you’ll make variations of, it’s recommended that you create the click goal before you create the button or link variants. When you create the click goal first, your variations inherit the goal and automatically track each version of the button or link.

If you create the button or link variants before creating the click goal, you may need to open each variation while editing the goal and add each variant as a tracked element to ensure every instance is counted.

To spot check whether your button or link variants are tracked in the click goal:

1. Edit the click goal
2. Switch variations using the Optimizations dropdown
3. Check that each button or link has the "Added to goal" label — if not, click the button or link to add it

Can I target individual CMS collection list elements?

No, you can’t target individual elements within a CMS collection list. When you add an element to one collection item, that element is repeated across all items in the collection list. If you target it in one item, its counterpart in every other item is included in the goal. You can’t choose specific instances to include or exclude.

Can I track successful Webflow form submissions?

You can create a goal that targets a form’s Submit button. The goal tracks when a visitor clicks the button.

However, the goal does not track whether the form was submitted successfully. If a visitor clicks Submit but the form fails — e.g., due to a bad internet connection — it still counts as a conversion.