Understand where visitors come from and how Analyze counts sessions and page views.
Knowing how people arrive at your site — and how their activity is measured — helps you make sense of your data and avoid surprises with usage limits. Analyze gives you clear visibility into both traffic sources and site usage so you can interpret trends with confidence.
Traffic sources in Analyze
Traffic source attributes show how visitors arrive at your site — for example, from search, social media, email campaigns, paid ads, or direct visits. Each visitor session is assigned a traffic source based on the most recent known touchpoint that led them to your site.
You can use traffic source data in Analyze to:
- Compare engagement across channels
- Spot trends in how visitors discover your site
- Understand shifts in performance when traffic sources change
Review our full breakdown of traffic sources to learn more.
Sessions and page views in Analyze
Analyze uses sessions and page views to measure site activity and power reporting. These metrics also determine usage for certain Analyze plans, so it’s important to know how they work.
At a high level:
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A session — represents a continuous period of activity by a visitor
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A page view — is counted each time a page loads
Review our guide on how sessions and page views are counted to learn more.