Learn best practices for respecting site visitor privacy in Webflow Analyze & Optimize.
Disclaimer
The content presented here is provided only for informational purposes and is not meant to serve as legal advice. You might consider working with professional legal counsel to determine how privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) may or may not apply to you. Visit our privacy FAQs to learn more.
The GDPR and ePrivacy directive are laws that address data protection and privacy for individuals located in the European Union, United Kingdom, Switzerland, Norway, Lichtenstein, and Iceland. When it comes to using cookies and similar analytic technologies stored in site visitors’ browsers, the GDPR and ePrivacy directive have certain regulatory requirements.
CCPA and similar U.S. state privacy laws have similar requirements to GDPR regarding the use of cookies and analytics technologies. You might consider contacting legal counsel to fully understand the requirements of each state law.
Tracking defaults
Webflow Analyze and Optimize provide three tracking default options so you can choose how to approach consent:
| Tracking options |
GDPR |
CCPA |
| Always track visitors (default) |
Does not obtain consent prior to tracking. May cause compliance issues in the use of Analyze and Optimize. |
Does not obtain consent prior to tracking. May cause compliance issues in the use of Analyze and Optimize. |
| Let visitors opt out |
Does not obtain consent prior to tracking. May cause compliance issues in the use of Analyze and Optimize. You must integrate a consent management solution to utilize this option.
|
Does not obtain consent prior to tracking. May cause compliance issues in the use of Analyze and Optimize. You must integrate a consent management solution to utilize this option.
|
| Don’t track by default |
Waits for consent before tracking begins. You must integrate a consent management solution to utilize this option. |
Waits for consent before tracking begins. You must integrate a consent management solution to utilize this option.
|
Best practices
Some best practices for respecting site visitor privacy include:
-
Implementing a consent management solution, including clear information about data collection and usage and easily accessible options for site visitors to opt in or out of site tracking
- Setting your tracking default to Don’t track by default to obtain consent from site visitors before tracking begins
- Providing clear and accessible information about data collection practices and ensure users can easily manage their consent preferences