Use consent management solutions to respect site visitor privacy in Webflow Analyze & Optimize.
Disclaimer
The content presented here is provided only for informational purposes and is not meant to serve as legal advice. You might consider working with professional legal counsel to determine how privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) may or may not apply to you. Visit our privacy FAQs to learn more.
To address potential privacy law compliance issues when using Webflow Analyze and/or Optimize, you might consider implementing a consent management solution and a consent banner that allows site visitors to opt in or out of tracking. You can use a third-party consent management platform (CMP) App or integration, integrate an existing CMP provider via Webflow’s APIs, or design a consent banner and manage site tracking consent yourself via custom code.
Before you get started
Set up
Analyze
and/or
Optimize
and set your tracking default to
Let visitors opt out or
Don’t track by default.
Manage site tracking consent with a CMP App or integration
You can use consent management platform (CMPs) Apps and integrations to address potential privacy law compliance issues when using Webflow Analyze and/or Optimize.
Manage site consent with DataGrail
DataGrail Consent is an integrated CMP that integrates directly with Google Tag Manager. DataGrail adjusts your Analyze and/or Optimize tracking default settings based on the location of the site visitor (and what consent policy applies to them) and their consent choice (through the banner notice that appears on your site or a universal opt-out signal). Learn more about integrating DataGrail for consent management.
Manage site consent with Finsweet
The Finsweet Components App integrates directly with Webflow and provides a solution to manage consent tracking and give site visitors the option to opt in or out of site tracking. Learn more about using the Finsweet Components App for consent management.
Additional CMP options
Check out our developer docs for more guidance:
Note
Our support team is unable to provide direct help with custom code
setup or troubleshooting, as these topics fall outside the scope
of our
customer support policy.
If you run into issues with custom code, please let us know on the
Webflow Forum,
where the entire Webflow community (staff included) can provide additional
help and resources.