The forms guide

May 18, 2017

Forms are used to collect data and contain elements like Input Fields, Text Areas, Select Menus, and more.

Form elements

A form is made up of multiple elements that all come together for a great way to collect information from your website visitors.

Form Block

The form block is the element wrapper that holds all of the form elements inside of it.


A label is almost like a normal text field, but appears alongside the form fields when you either export submissions or receive an email notification.


The input field is the core form field used to collect single-line data (like a one-word response to a question). Like any of the elements within forms, you can further customize it by giving it a class and adding style attributes within the style panel.

Text Area

Unlike the normal input field, the text area field allows visitors to input multi-line data (like lengthy comments).


The checkbox field is best used for input data where the visitor can select one, none or multiple options.

Select Menu

This field behaves very similar to a dropdown field, where you can add a list of different options for your visitor to select from. You can also allow for multiple selections.

Form Button

No form is complete without a button! This special button is what triggers the action of the form to complete.

Form settings

Form settings are located in the Settings Panel when you are clicked on the form element(s).

If you want to further customize your form, including designing your Success and Error states, access your Form Settings in the settings panel.

Show states

The show states represent the different views that visitors will see for your form depending on how they interact with the form. These states include Normal, Success and Error.

You can select and view your success and error messages from the Navigator tab.

Normal State

The normal state is the default view of your form, and is the state that your visitors will see when they are on your site. This is where you will customize, edit, and add your form elements.

Success State

This is the state that will appear when a visitor successfully fills out the form. You can customize both the styles and content that appear here, including a secret message, a link to a download, or reminder to check their inbox.

Error State

If a visitor fails to properly fill out the form, which happens if/when there are required fields missing or incorrect information (an invalid email address, for example). Just like the Success state, you can customize how this message will appear.

Form name

The name of your form is how you will differentiate your forms (if you have more than one) from one another when receiving email notifications or exporting your form data. A common step here might be to name your form depending on which page it's on (i.e. Contact Form vs Home Form). Giving your form a name allows you to know which form was submitted and gives you better insight to your where your visitors are interacting with your site.

Redirect URL

Similar to the Success state, this field allows you to redirect your visitors to a different URL upon a successful completion of the form. A common use case would be to forward your visitor to a Success Page where they can display a unique message or include priority content.

Action and method

Action and method or advanced form features that allow you to customize how and where your form is submitted.


The form action is the direction for where (or how) you want your form to be submitted for data processing. This is the field you would edit if you were looking to direct form submissions to MailChimp, for example.


This field allows you to specify whether to send form data as URL Variables (get) or as HTTP Post Transactions (post). This is an advanced option.

Form notifications and data

Managing forms, as well as viewing and exporting form submissions can be done from the Forms tab within your website settings. It is also here where you manage how and where you wish to receive your form notifications.

Notification settings

When a visitor submits a form, a notification will be triggered to notify you (or the website owner) of the submission and the data that was sent. You can manage how and where you can receive this data by changing the information below.

Form Variables

Form variables allow you to dynamically customize the text that populates the notification fields, and include:

  • {{siteName}}
  • {{formName}}
  • {{formData}} (A list of all of the form fields in the submission)
  • ‍{{formDashboardUrl}}

From Name

This is the name that will appear as to where your receive this form (email) from. A common (and recommended) solution would be to put in the name of your site where the form lives. The reason here is that if you have multiple Webflow sites, you want to know which site the form was submitted from. You could also use a unique form name that is specific to this particular site.

Sender Email Address

This is simple a comma separated list of emails to send form submissions to, meaning that each email you insert here will receive a notification every time a form is submitted on this site. Leave this field empty if you don't want email notifications to be sent at all.

Subject Line

This is the displayed subject of the notification email that you receive. You can use form variables like {{siteName}} and {{formName}} to best differentiate your notifications.

Reply To Address

This is the email address that receives replies when responding to a form notification email. You can reply to captured emails using {{yourEmailFieldName}}

Email Template

The Email template is how your form data is displayed in the email notification body. Variables such as {{siteName}}, {{formName}}, {{formData}} and {{formDashboardUrl}} are common entries to be displayed here.

Form submission data

You form data is collected and stored in your Forms tab within your Site Settings. Here you can see a bird's-eye view of all your forms, and the most recent submissions. This is also where you can export your form data as a CSV file.