Ask AI about your Webflow Analyze data

Updated
Requirements

Ask a connected AI tool about your site's performance without opening Webflow Analyze.

You can access your Webflow Analyze data through the Webflow MCP server, so a connected AI tool — like Claude or Grok Build — can answer questions about your site's performance. Use it to summarize traffic trends, understand where visitors are coming from, or compare results across date ranges.

Before you get started

Your site must have the Analyze add-on to use this feature. You'll also need to connect your AI tool to the Webflow MCP server and authorize it to access your site.

Understand what you can ask

An agent can read the same site performance data you can view in Webflow Analyze:

  • Traffic over time — sessions, visitors, pageviews, and period-over-period comparisons across a date range
  • Top pages — your most-visited pages, with each page's traffic
  • Traffic sources — where your visitors come from, broken down by channel, source, country, device, UTM campaign, and more
  • Top events — the engagement events happening most often across your site
  • Time on page — the average time visitors spend on your site or a specific page
  • Page-level data — how an individual page is performing, such as its traffic and engagement
  • Goals — how your tracking goals are performing, including goal completions by page
  • Filtered queries — results narrowed to what you want, such as a single page

An agent can also combine this data into a single performance summary. For example, you can ask, "How is my site doing this week compared to last week?" and get a summary that draws on multiple Analyze reports.

Ask about your site's performance

Once your AI tool is connected, you can ask about your site's performance in plain language. The agent uses the relevant Analyze data to answer. For example:

  • "How much traffic came from search engines last month?"
  • "What are the top events on my site this month?"
  • "What are my top pages over the last 30 days?"
  • "Compare traffic to my homepage this week and last week."
  • "Show goal completions by page for the last 30 days."

You can ask follow-up questions in the same chat to compare results, change the date range, or turn the answer into a summary.

Note

Using Analyze data through the MCP server doesn't use AI credits. A connected agent reads the same site performance data you can already see in Webflow Analyze, only for the sites you've authorized, and it follows your site's data-collection settings.

Use Analyze insights in other tools

You can also reuse Analyze insights in other connected tools. For example, you could ask the agent to turn a performance summary into a Slack update, create a table for a report, or draft a recap for your team.

Learn more