Apply a variation to your base site

Apply a winning variation’s changes to your original page content.

When one of your variations performs well, you can apply it to your base site. Once applied, the changes from that variation become part of the base site and are shown to everyone who visits that content.

How it works

When you apply a variation, the changes you made in that variation are applied to the base site. For example, if a variation updates a headline’s text and font color, that headline on your base site updates to match.

After applying a variation, the optimization (and all its variations) is archived. This frees the affected elements so you can use them in future optimizations. It’s not possible to unarchive an optimization.

Visitors will continue to see the original content on your live site until you publish.

Apply a variation to your base site

Open the site in Webflow, then:

1. Click the Insights tab > All optimizations
2. Select your optimization
3. Click Stop optimization at the top
4. Choose a variation to apply
5. Click Continue to publish
6. Click Publish to apply the change to your live site