Localize variations and control where they run

Learn how to restrict which locales can run variations and how to localize the content.

Optimizations and their variations are created in the primary locale — it's not possible to start in a secondary locale. A copy of the variation is automatically propagated to all secondary locales. You can leverage an audience in the optimization to restrict which locale the variation is able to run in. Before launching a variation, make sure to localize it in every locale where it'll run.

Restrict variations to specific locales

Audiences let you restrict which locales variations are allowed to run in. An audience is applied at the variation-level in manual personalization optimizations and at the optimization-level in both AI-optimized optimizations and traditional test optimizations.

Create the audience:

• Create a rules-based audience
• Select one or more locales where you want variations to run — Location and time > Locale

Apply the new audience to the variation or optimization:

• Apply audiences to AI-optimized or traditional test optimizations
• Apply an audience to a manual personalization variation

Example: 

If an optimization's audience targets visitors only in the French (Canada) locale, its variations will only run in that locale — even though the variation also exists in other locales (e.g., the primary locale).

Localize variations in a secondary locale

Open your site in Webflow, then:

1. Click the Locale dropdown
2. Choose a secondary locale
3. Click the Optimizations dropdown
4. Choose the optimization
5. Choose the variation to localize
6. Localized content like you would localize any site content