Check the average fold height per page to ensure key content is immediately visible.
In modern web design, “above the fold” refers to the portion of a webpage that is immediately visible in the browser window without scrolling. This area is crucial because it’s the first thing users see when a page loads, making it valuable space for key messaging, calls-to-action, branding, or navigation. Analyze helps you identify the average fold line on each site page, giving you insight into what most visitors see first and enabling you to optimize content placement for maximum impact.
Use the average page fold to audit site pages
To make the biggest impact, ensure key content appears above the average page fold. Consider auditing site pages to identify where the fold line appears for most visitors. If important content falls between or below the fold, you could restructure the page to move that content higher. This adjustment can increase engagement from users who don’t typically scroll.
Pro tip
The average page fold will vary by device (e.g., mobile vs. desktop). Consider reviewing each device type.
How to view the average page fold
To access average fold data, the page must have received traffic within the selected date range.
- Open the site in Webflow
- Use the Pages panel to view a site page
- Click the View Analyze mode icon in the top bar to display the average fold line and page-level metrics
- Click the Device type in the top bar or right panel to switch between Desktop, Mobile, or Tablet