Gain insight into who’s visiting your site with geography, technology, traffic, and campaign data.
Analyze automatically captures additional data about site visitors to surface insights about which visitor segments are engaging and on which pages. On the Site overview page and the Page details pages in the Insights tab, you can see a breakdown of the following audience attributes.
Geography
Location info — the general location of each visitor is automatically detected. You can choose between:
Locale — the localizations you’ve added to your site as part of a localization plan
Technology
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Device type — the type of physical device the visitor is using to browse your site (e.g., desktop, mobile, tablet)
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Browser — the web browser they’re using to browse your site (e.g., Chrome, Safari, Firefox)
Traffic
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Traffic source — where the visitor was before clicking the link that took them to your website, based on the referrer URL. Learn more about traffic sources.
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Referral domain — the domain of the website that sent a visitor to your site, typically recorded when someone clicks a link on another site and lands on yours
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New/returning visitor — shows whether a visitor is new to your site or they’ve visited the site before
Campaign info
These UTM parameters are automatically detected when they’re present in the referrer URL:
| UTM Parameter |
Display Name |
| utm_source |
Campaign Source |
| utm_medium |
Campaign Medium |
| utm_campaign |
Campaign Name |
| utm_term |
Campaign Term |
| utm_content |
Campaign Content |