Learn about and join Webflow’s affiliate program.
The Webflow affiliate program is designed for influencers, educators, bloggers, and others to earn commissions for brand new Webflow users that sign up after clicking through their affiliate links. Affiliates are paid a 50% commission on a new user’s first subscription for up to 12 months of an active monthly plan or a single annual plan purchase.
Note
The Affiliate program is not intended for client referrals. Partners interested in client referrals can instead apply for the Webflow Partner program. Affiliates can’t participate in both programs.
How to get started
You can apply to join the Webflow affiliate program by visiting our Affiliates page.
Once you’re approved for the Webflow affiliate program, you’ll be able to log into your affiliate dashboard. The affiliate dashboard is where you can find information about your affiliate referral link, the traffic and conversions you’re generating through your affiliate referral link, and the payments you’ve received through the affiliate program.
Affiliate referral link
Once you’ve logged into your affiliate dashboard, you’ll find your affiliate referral links on the left side of the page. These links are unique to your affiliate account and direct people to the destination you’ve chosen. If someone visits Webflow using your link and hasn’t visited before, they’ll be tagged as referred by you. This tag will last for 90 days (i.e., the cookie window).
The 90-day cookie window
Your affiliate referral link has a 90-day tracking cookie. Any person who clicks on your affiliate link who hasn’t previously visited Webflow will be tagged as referred by you with a tracking cookie. If they make an eligible subscription purchase within 90 days of being tagged, you’ll be eligible to receive a commission for their first subscription purchase. Learn more about link tracking on PartnerStack.
The affiliate link builder
For instructions on how to build links, please visit PartnerStack’s ‘Creating custom referral links’ article.
Affiliate commission
Affiliates earn 50% commission of the first paid Site plan or Workspace plan subscription. Payouts are based on the chosen payment plan. For monthly plans, commissions will be generated for the lesser of 12 months from the user’s account creation date or the cancellation date of that plan. For annual plans, a commission will be generated for their first annual plan at the date of purchase.
All transactions and commissions will be reviewed by Webflow. Any indication of fraud or program term violations will be investigated and may lead to suspension or removal from the program. These violations include but are not limited to indications of internal transaction fraud, bidding on brand search terms, fraudulent redirects to the Webflow site, misleading or broken sites or channels, and referring clients for affiliate bonuses.
Getting paid
To get paid as an affiliate, you’ll need to have a PayPal or Stripe account. Enter the email associated with your PayPal or Stripe account in the payment settings of your affiliate account. You’ll receive commission payments by the 15th of each month.
If you didn’t receive a payment that you believe you should have, please contact Webflow through your PartnerStack account.
Getting support
For any additional questions or feedback about the affiliate program, please contact Webflow through your PartnerStack account (if you’re already in the affiliate program) or contact Webflow support (if you’re not yet a part of the affiliate program).
Affiliate strategies
There are different ways you can drive traffic through your affiliate link, and we encourage you to get creative. Our affiliates today use a variety of the following strategies:
- Educational videos
- Blogs
- Online courses
- Podcasts
- Workshops & conferences
- Social media
- Email newsletters
- UI/UX/Component kits
- Vlogs
- Microsites
Program guidelines
Advertising guidelines
As a Webflow affiliate, the FTC (Federal Trade Commission) requires that you inform your audience you’re using affiliate links. You can make the disclosure within the content itself, or you can provide a link to your audience where they can read a full disclosure.
Anyone running paid advertisements as part of the affiliate program may not target Webflow brand terms or placements. Policy violators will receive a warning and be notified to remove the ads. Failure to do so in a timely manner will result in program suspension and a freeze on commissions. Continued failure to remove ads will result in program membership termination. All advertisements will be reviewed by the Webflow team and are subject to removal if they don’t adhere to these guidelines.
Brand guidelines
When you’re an affiliate and/or are using Webflow brand assets, you agree to adhere to all Webflow trademarks and copyrights. If you’re found to be in violation of any of these, you’ll lose your privilege of using our brand assets.
Note
Please use our design guidelines and voice and tone guide to reference our brand assets. You shouldn’t attempt to reproduce Webflow’s visual style, but you should make use of our brand assets and voice.