Turn your primary locale's content into other languages with AI, manual edits, or apps.
When you add a secondary locale, it starts out with the exact same content as your primary locale. Nothing gets translated until you tell the system to do it. From there, you can trigger an AI-powered automated translation, translate manually yourself, or bring in a translation app. However you translate, you stay in control of what changes and when.
How the automated translation works
By default, the automated translation feature reads the tone and formality of your source content and expresses that same tone and formality naturally in the target language, unless you've configured specific settings for that target language.
Good to know
If a piece of content doesn't translate, there may not be a translation available for it yet.
Translate text elements automatically
Text-based elements, including links, buttons, and forms, can be translated right on the canvas.
To translate text as a designer:
- Use the locale switcher to go to the secondary locale
- Right-click a text element
- Choose Translate to [language]
To translate text as a marketer or content editor:
- Use the locale switcher to go to the secondary locale
- Select the text element
- Click the globe icon
Translate Collection items automatically
Collection content can be translated one item at a time, or one field at a time. The steps below use the CMS panel to translate, but you can also translate a Collection item from the Collection page template, like translating other site pages.
To translate an entire Collection item:
- Use the locale switcher to go to the secondary locale
- Go to the CMS tab > Collection > a Collection item
- Click Translate all fields at the top
To translate a single field:
- Use the locale switcher to go to the secondary locale
- Go to the CMS tab > Collection > a Collection item
- Hover over the field you want to translate
- Click the globe icon
Pro tip
Enterprise and Advanced Localize plans also let you translate Collection slugs. For example, a URL like yourdomain.com/careers could become yourdomain.com/es/empleos for a Spanish locale.
Translate content manually or with an app
If you'd rather not rely on automated translations, you can edit content directly in a secondary locale, the same way you'd edit your primary locale. You can also use a translation app, like Lokalise, to manage translations outside of Webflow.
Fine-tune how your content translates
Once you know how to trigger translation, you can adjust how it turns out. Set a target language's tone and formality so translations stay consistent even as your source content changes, or build a custom machine translation glossary for terms you use often, like product or brand names.