Discover insights into the performance and engagement of your optimization efforts.
Note
This feature is only available if you have an account goal configured by integrating with Marketo or HubSpot and are tracking at least one form as an account goal.
The Optimize overview page in the Insights tab provides a high-level view of the overall impact your optimization efforts are having across your website. Uncover valuable insights into visitor engagement, which companies are visiting, and compare your performance against common what-if scenarios using our ROI simulator.
Refine your results
The data covers the last 30 days by default. Use the dropdown menus at the top to refine your results:
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Date range — choose from a variety of predefined dates or enter a custom range
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Goal picker — switch between account goals (if you have multiple) to see those results
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Filters — use attributes (e.g., audience, region, device type) to see more granular results
Review your impact
Metrics
The metrics card provides a big-picture view of your overall site performance. Click the stats at the bottom of the card to open the ROI simulator.
ROI simulator
Note
The ROI simulator requires your results include at least 25 days of data and 5,000 sessions.
The ROI simulator offers a few what-if scenarios to help you understand and convey the ROI of your optimization efforts. Site data and optimization results are used to build estimated results for real-world scenarios for you to compare your optimization results against.
Original site — what if you never ran optimizations?
An algorithm imagines a version of your website where 100% of traffic converted at the same conversion rate of your base variations and manual personalization variations.
Only A/B — what if you only leveraged traditional test optimizations with an even traffic split?
An algorithm imagines a version of your website where all live variations (except variations in a manual personalization optimization) had received an evenly split of traffic, like in a fixed A/B test.
Untested ideas — what if you didn’t have a way to test ideas, so you edit the base site directly each time you had a new idea to test?
An algorithm selects variations and images a version of your website where these ideas were added to the base site for all visitors to see.
Good to know
You can change the default scenario that loads for you and your teammates.
Conversion rate
The performance charts let you track results over time so that you can spot trends and get a better sense of when visitors are engaging.
- Mouse over a data point to see more details
- Use the Daily dropdown to switch between daily/weekly and cumulative results
Review live optimizations
- Get a recap of how many live optimizations and variations you're running
- See the distribution of live optimizations across the different optimizations types
- Mouse over the distribution bar to see how many optimizations are in each type
Review opportunities
The opportunities cards help you understand how much your optimizations are impacting your pipeline.
Your Impact — quickly see how much of your pipeline (open and closed won) you are influencing with your optimization efforts. Click the card to view specific accounts and where they are in the funnel.
Trending — shows which industries are most active on your site (by session count).
Opportunity Stage — shows you which part of the funnel has the most activity (by session count).
Review strongest and weakest variations
Variations from AI-optimized optimizations are sorted in to your top and bottom performers based on their Strength metric. Consider creating new variations that lean into the strongest variation ideas.
Review accounts
The accounts card shows you which companies are visiting your website and how they’re engaging. Up to 1,000 results can be shown.
How are companies identified?
Webflow’s enhanced match can associate visitors with their company details. Integrating with 6sense or Demandbase incorporates their data to achieve the best match rate possible.
Matching a visitor to company details is done based on their IP address. Only high confidence matches are reported. Many factors could produce a low confidence match — like the visitor using a VPN or using a coffee shop’s WIFI — or the visitor’s IP address may simply not be associated with a company.
How are conversions counted?
The results from matching visitors are added to their company’s total results. If one of those visitors completes the account goal action (e.g., submits a form), then a conversion is counted.