Set audience priority

Control who sees what when audiences overlap in manual personalization optimizations.

Some visitors may match more than one audience in a manual personalization optimizations. To control what those visitors see, you can set the order of audience priority. Visitors who match multiple audiences will see the variation assigned to the highest-priority audience.

How to set audience priority

While editing the optimization:

1. Click the Optimizations dropdown in the top bar
2. Click Settings & goals
3. Click Manage audiences & variations
4. Drag the Order icon up or down to rearrange the priority
5. Click Done