Learn how to configure Analyze to start collecting data.
After you purchase an Analyze add-on plan, Analyze is added to the Insights tab that appears in the top bar above the Webflow canvas. No site data is collected until you configure your settings and choose how you want data collected.
How to turn Analyze on
To turn on Analyze, you must decide which visitors Analyze will collect data from, enable tracking, then publish your site.
Analyze consent management
In some areas, there are privacy laws (e.g., GDPR and CCPA) your site may need to comply with. Analyze lets you decide if you want to collect data from all visitors or let visitors opt-in or opt-out of data collection.
Review these resources:
Enable Analyze tracking
Once you've decided which visitors to track and optionally implemented opt-in or opt-out options, you can turn on Analyze tracking and adjust your consent options. Learn how to turn on Analyze tracking on your site.
Publish your site
After you've enabled Analyze tracking, you will need to publish your site for Analyze will begin collecting data.
How to configure Analyze
Once Analyze is enabled, you have additional configuration options you may want to implement.
How to view Analyze site data and insights
30 minutes after the site is published, Analyze will begin showing newly collected data in the reports.
Insights tab:
Click Insights in the top bar to access reports:
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Site overview — see site-wide analytics
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Pages — see page-level analytics
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Goals — see goal-specific analytics
Analyze mode at the page level:
You can open the Analyze mode panel on any site page to see page-level results and insights.
- Visit any site page in Webflow
- Click the Analyze mode icon near the Publish button