Learn how Analyze and Optimize count sessions and pageviews.
Analyze and Optimize automatically collect foundational engagement metrics that help you understand how real visitors interact with your site. Two of the key metrics they track are sessions and pageviews.
Sessions
A session represents a period of continuous activity by a unique visitor. For example, if someone visits your site, browses a few pages, and then leaves, that’s counted as one session. If that same visitor returns later — after being inactive for 30 minutes or more — a new session begins. Sessions give insight into visitor engagement and are key to measuring results over time.
Pageviews
A pageview is recorded any time a visitor loads a page on your site. This metric reflects the total number of pages viewed, regardless of how many visitors there are. For example, if one visitor views five pages, that counts as five pageviews.
Results reflect real visitor data — bots are excluded
Both Analyze and Optimize automatically filter out bot traffic using internal heuristics and detection logic. This means:
- You’re seeing data based on actual human behavior, not skewed by automated or malicious bots
- Any filtered bot activity does not count toward your Analyze or Optimize plan limits
This filtering ensures the metrics you see in your reports accurately reflect the performance of your content with real users.