Learn how to customize and preview User Accounts email branding and language.
Important
We’re
sunsetting Webflow User Accounts.
Starting January 31, 2025, you won’t be able to enable User Accounts
on new sites. On January 29, 2026, User Accounts functionality will be
disabled on all Webflow sites.
Tailor your User Accounts emails to match your site’s language, brand, or tone of voice, and give your site’s users a personalized experience, right down to the communication they receive from you.
How to customize your User accounts emails
Customize the look of your User Accounts emails by editing the email settings and templates under Settings panel > Email > User accounts emails.
Note
If you have Ecommerce enabled, a section where you can customize Ecommerce emails will be above the User accounts emails section.
Email design
You can upload your Brand logo, set your Brand accent color, and choose the Background color of your emails.
To remove the Webflow branding from the footer of your emails, you’ll need an Ecommerce plus or Advanced site plan.
User management emails
You can also edit the labels and other text strings in User management email templates so you can customize what will be received by users. You can use dynamic fields such as "site name" and "user name" to populate your email subject and other variables.
Good to know
If you’ve enabled Ecommerce on your site, the “site name” dynamic field pulls its information from Settings panel > Ecommerce > General > Business info > Store name. If you don’t have Ecommerce enabled on your site, the “site name” is pulled from Site settings > General tab > General settings > Name.
How to preview and test your email design
Once you’ve customized your email templates and design, you can preview each design with your custom text. Go to Settings panel > Email > User accounts emails and click the email you want to preview.
You can also send a test email which will display the final look of each template. Make sure to save your changes.