Integrate Webflow Optimize with HubSpot

Learn how to integrate HubSpot with Webflow Optimize.

Integrating Webflow Optimize with HubSpot lets you import your contact lead info to unlock more focused audience targeting and granular reporting capabilities. You can also track forms so that you can report on and optimize for form submissions.

How to import HubSpot data into Webflow

Someone with HubSpot admin permissions needs to sign in to grant Webflow Optimize access. You can then import up to 20 properties per record (e.g., Companies, Contacts, or Deals).

To import HubSpot data into Webflow, first go to the Webflow Designer, then:

1. Go to the Insights tab
2. Click Integrations
3. Click Sign in to HubSpot under HubSpot
4. Sign in
5. Click Connect app
6. Click Import under a record (e.g. Contacts)
7. Choose the properties to import
8. Click Save

How to track form submissions

You can track a HubSpot form to add form submissions from that form as a goal for reporting and optimization purposes.

To track form submissions:

1. Go to the Insights tab
2. Click Integrations
3. Click Select the forms to track under HubSpot
4. Choose the forms you want to track
5. Click Save