Integrate Optimize with 6sense

Updated

Boost enhanced match with 6sense data to improve targeting and insights.

Note

The ability to integrate Optimize with 6sense is available only with an Enterprise plan.

Integrating 6sense with Optimize boosts your enhanced match results by expanding the database used to identify anonymous visitors. This improves match rates and unlocks deeper insights into which companies are engaging with your site. You can use 6sense data to build rules-based audiences for targeting, filter your results by firmographic attributes, and see which variations resonate most with key visitor segments.

How to generate as API token in 6sense

To generate a 6sense API token, first start in the 6sense dashboard:

  1. Click the Settings icon
  2. Click Integrations
  3. Click the All Integrations tab
  4. Click API Token
  5. Click Generate New API Token in the Manage tab
  6. Enter the name "Webflow Optimize," then select the new Webflow Optimize integration from the list
  7. Copy the API Token value to the right of the Webflow Optimize integration
    The 6sense dashboard showing the Webflow Optimize integration and an example API token key.

How to enable Score and Segments in 6sense

Score and Segments are commonly referenced data sources in 6sense. If you want to sync either data source to Webflow Optimize, you'll need to enable them for the new API token you created in the 6sense dashboard:

  1. Click the Settings icon
  2. Click Integrations
  3. Click API Token
  4. Click the Settings & Configurations tab
  5. Toggle "Score" and/or "Segments" On

How to add your 6sense API token to Webflow

Once you’ve completed the above steps, go to the Webflow Designer, then:

  1. Go to the Insights tab
  2. Click Integrations
  3. Click Set up under 6sense
  4. Paste your 6sense API token in the API token field
  5. Click Save