Learn how to set an audience to refine who is eligible to see an optimization.
You can set an audience at the optimization level to limit who is eligible to see the optimization for traditional tests, AI-optimized tests, and AI-optimized personalizations. Only visitors who match that audience are eligible for the optimization.
Note
For traditional test optimizations, limit the audience before launching to maintain the data’s integrity.
Open the optimization in edit mode, then:
- Click the Optimizations dropdown in the top bar
- Click Settings & goals
- Click Limit audience
- Choose A specific group
- Choose an audience or create a new rules-based audience to choose
- Click Save
For live AI-optimized optimizations, you don't need to republish the site — the audience is immediately applied.