Set an audience or audience priority for manual personalizations

Manage manual personalization audiences and control who sees what when audiences overlap.

Manual personalization optimizations let you assign audiences at the variation level, so you can show specific content to specific visitor groups. You can update which audience is assigned to each variation at any time.

Some visitors may match more than one audience. To control what those visitors see, you can set the order of audience priority. Visitors who match multiple audiences will see the variation assigned to the highest-priority audience.

How to change a variation's audience

While editing the optimization:

1. Click the Optimizations dropdown in the top bar
2. Click Settings & goals
3. Click Manage audiences & variations
4. Choose a different audience or create a new audience for a variation
5. Click Done

How to set audience priority

While editing the optimization:

1. Click the Optimizations dropdown in the top bar
2. Click Settings & goals
3. Click Manage audiences & variations
4. Drag the Order icon up or down to rearrange the priority
5. Click Done