Reorder a manual personalization optimization's audience priority

Learn how to prioritize which variation to show if a visitor matches multiple audiences.

For manual personalization optimizations, you can change which variation is shown when a visitor matches more than one audience by changing the priority order.

To change the audience priority order:

1. Go to the Insights panel
2. Click All optimizations
3. Choose the optimization to which you want to add a variation
4. Mouse over an existing variation and click the Edit icon
5. Open the Optimizations menu
6. Click Settings & goals
7. Click Manage audiences & variations
8. Drag the Order icon to rearrange the priority
   
9. Click Done