Change an optimization's primary goal

Updated

Learn how to set a different goal against which the optimization measures results.

Optimizations use the primary goal to measure results against. If your optimization only has one goal, it's automatically set as the primary goal. If your optimization has more than one goal (e.g., you've created a click goal or are tracking HubSpot or Marketo form submissions as goals), you can set which goal is used as the primary goal for that optimization.

How to change the primary goal

While editing the optimization:

  1. Click the Optimizations dropdown in the top bar
  2. Click Settings & goals
  3. Mouse over a goal and click the Options icon
  4. Click Set as primary goal

Note

For traditional test optimizations, set your goals before launching to maintain the data’s integrity.

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