Learn what optimization intervals are and why they're important.
An interval is a snapshot of your optimization's configuration. Results for that configuration accumulate over time. If the optimization's configuration changes so that the results will be impacted, the current interval ends and a new one begins.
Why intervals are used
Webflow Optimize leverages intervals to ensure that the results you see are as accurate and as meaningful as possible. Results for metrics, like the conversion rate, are calculated by measuring visitor engagement against the optimization's primary goal settings. If those settings change, then the previous results that have accumulated will not correlate with the new results.
Performance should be measured in an apples-to-apples comparison so that you can count on the results to make informed decisions.
How intervals are used
You can think of intervals like checkpoints — when your optimization passes certain criteria, the optimization starts to accumulate a new batch of data.
Each interval captures how your experience's primary goal settings are configured, which variations are live, and the accumulated results that were recorded for the span of the interval.
Data collected from the current and past intervals can be quickly accessed from the date range option at the top of the results. You can quickly compare or isolate intervals and instantly know exactly when configuration changes were made.