Set Optimize tracking to opt-out or opt-in

Updated

Let your website visitors decide if they want their engagement to be tracked.

Webflow Optimize tracks site visitor behavior to let you run variations and track the impact of your optimizations. Depending on where your visitors are located, you may need to give them the option to control this data tracking, either by allowing visitors to opt out or by requiring them to opt in. You can change your Webflow Optimize settings anytime; ultimately, you’re responsible for deciding the right policy for your site. Learn more about GDPR and CCPA compliance.

About the different tracking options

There are three tracking options to choose from. If tracking is disabled, Webflow Optimize is effectively turned off — you can’t run variations or track visitor engagement for reporting and optimization purposes.

  • Always track visitors — every visitor is eligible to experience variations. The site tracks their engagement.
  • Let visitors opt out — tracking is enabled by default, but each visitor may opt out. If a visitor opts out, they won't be eligible to experience variations and won't be tracked.
  • Don't track by default (opt in) — tracking is disabled by default, but each visitor may opt in. If a visitor opts in, they're eligible to experience variations and their engagement is tracked.

How to change your tracking settings to opt-in or opt-out

To change your tracking settings:

  1. Go to the Insights panel
  2. Go to General > Settings
  3. Select Let visitors opt out or Don't track by default (opt in)
  4. Publish your site for the changes to take effect

Important

Before these opt-out and opt-in tracking settings will function, you’ll have to add a script to your website's footer code that syncs these settings to your consent buttons (e.g., you use a consent management platform, or CMP). Learn how to design a consent banner and/or add the script to your website's footer code.