Integrate Webflow Optimize with Demandbase

Updated

Learn how to integrate Demandbase with Webflow Optimize.

You can integrate Webflow Optimize with Demandbase to match anonymous visitors with their company-level details, helping you learn insights about your website engagement. Create rules-based audiences to deliver tailor-made optimizations to visitors who match Demandbase data. Review your results to see increased information about who’s engaging with your site and which variations resonate with which type of visitor.

The integration automatically imports these fields from Demandbase: Annual Sales, Audience, Audience Segment, Company Name, Employee Count, Employee Range, Industry, Marketing Alias, Revenue Range, and Website.

How to generate a Demandbase API token

Important

Don’t generate a token from Settings My Profile API token in Demandbase. This type of token, which begins with demandbase_, won't work when authorizing with Webflow. Use the steps below instead.

To generate a Demandbase API token, first start in Demandbase:

  1. Click the Settings icon
  2. Go to the Settings panel
  3. Select Demandbase-Wide Settings > Account Connector
  4. Click Create New Integration
  5. Select Intellimize in the Integration name dropdown
  6. You can import additional fields with the Search Field(s) dropdown
  7. Select Server side
  8. Click Create
  9. Go to the General tab
  10. Click Generate API token

Note

The Webflow Optimize integration will be listed as "Intellimize." If Intellimize isn't listed in the Integration name dropdown, please contact Demandbase to enable it.

Wait for Demandbase to approve the token

Demandbase's Professional Services team will review your integration setup, then email you when it's approved. This is typically completed within 24 hours. Once you receive their email, copy the token within Demandbase:

  1. Click the Settings icon
  2. Go to the Settings panel
  3. Select Demandbase-Wide Settings > Account Connector
  4. Go to the General tab
  5. Click the Copy icon next to the API token

How to add your Demandbase API token to Webflow

Once you’ve completed the above steps, go to the Webflow Designer, then:

  1. Go to the Insights panel
  2. Click Integrations
  3. Choose Set up under Demandbase
  4. Enter your Demandbase API token in the API token section
  5. Click Save

Note

It may take a few minutes to sync Demandbase data to Webflow Optimize.

How to import Demandbase segments

A Demandbase segment is a group of accounts, people, opportunities, or activities that share common traits. Segments don't import by default. You can enable each segment you want to import from the Demandbase Account Connector page:

  1. Click the Settings icon
  2. Go to the Settings panel
  3. Choose Demandbase-Wide Settings > Account Connector
  4. Search for "Segment" to see a list of your segments in the Fields list
  5. Choose the segments you want to import to Webflow

Note

It may take a few hours to sync the imported segments.

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